Measures to Reduce Tobacco Product Appeal in Canada

Overview

MOP 3 side event: Towards a smoke-free generation: Options to make tobacco and related products less attractive

Cigarettes and other tobacco and related products are designed to be attractive and stimulate use. They are also harmful and can be addictive. The WHO FCTC underlines the importance of tobacco product regulation as a means to contribute to reducing tobacco-attributable disease and premature death by reducing the attractiveness of tobacco products. This side event presented attractive features of tobacco and related products and options to effectively regulate them, such as flavour bans and mandated printed warnings on cigarettes. Participants were invited to discuss opportunities and barriers for successful implementation of measures to reduce tobacco product attractiveness.